[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-detail-en-227":3},{"code":4,"message":5,"data":6,"serverTime":54},200,"success",{"id":7,"language":8,"title":9,"cover":10,"describe":11,"link":12,"view_num":13,"sort":13,"publish_date":14,"status":15,"video_id":12,"state":16,"create_time":17,"update_time":18,"product_scope":19,"related_products":20,"related_cases":21,"product_scope_list":22,"category_ids":29,"category_paths":32,"categories":39,"category_text":53},"227","2","Al Rajhi Bank Nera App Commercial: A Lean Virtual Production Workflow for Brand Content","https:\u002F\u002Fdownload.hecoos.com\u002Fenlightv\u002F2026-32\u002FNTwNwZae3MyHdPF3XC4k.jpeg","\u003Cp>Virtual production is often associated with large-scale film and broadcast environments, but its flexibility also makes it suitable for commercial productions that require high-quality visuals with a more focused setup.\u003Cspan aria-hidden=\"true\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>For Al Rajhi Bank’s Nera App commercial, hecoos xR\u002FVP supported two key scenes by providing a streamlined virtual production workflow that combined real-time compositing with a compact LED volume setup.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Fdownload.hecoos.com\u002Fhecoos_server\u002F20260805\u002F4ZTDe5TtPBnP67TmtzkN.jpg\" style=\"max-width: 100%\">\u003C\u002Fp>\u003Ch2>Technical Specifications\u003C\u002Fh2>\u003Cp>\u003Cstrong>Production Type:\u003C\u002Fstrong> Commercial virtual production\u003Cbr>\n\u003Cstrong>Camera System:\u003C\u002Fstrong> Single camera setup\u003Cbr>\n\u003Cstrong>Tracking System:\u003C\u002Fstrong> OptiTrack\u003Cbr>\n\u003Cstrong>LED Volume Resolution:\u003C\u002Fstrong> 6,144 × 1,920 pixels\u003Cbr>\n\u003Cstrong>hecoos xR\u002FVP Configuration:\u003C\u002Fstrong> 1 rendering server + 1 compositing server\u003C\u002Fp>\u003Ch2>A Flexible xR Workflow for Commercial Production\u003C\u002Fh2>\u003Cp>The production used a lightweight virtual production configuration consisting of one camera, camera tracking, and an LED volume. Despite the compact setup, hecoos xR\u002FVP maintained accurate alignment between the physical camera movement and the virtual environment throughout filming.\u003C\u002Fp>\u003Cp>With real-time rendering and compositing handled by two hecoos xR\u002FVP servers, the production team was able to capture scenes with integrated virtual backgrounds while maintaining visual consistency directly on set.\u003C\u002Fp>\u003Cp>This project demonstrates how virtual production can be adapted beyond large-scale productions, providing brands with a flexible approach to creating cinematic visuals while keeping the production workflow efficient and focused.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Fdownload.hecoos.com\u002Fhecoos_server\u002F20260805\u002FpEzJSj4XHk8fNxcpr3fA.jpg\" style=\"max-width: 100%\">\u003C\u002Fp>","","0","2026-07-02","1",null,"1785910214","1785910272","led_application,virtual_production",[],[],[23,26],{"value":24,"label":25},"led_application","LED Virtual Production",{"value":27,"label":28},"virtual_production","Virtual Production",[30,31],171,174,[33,36],[34,35,30],101,199,[37,38,31],102,204,[40,47],{"id":30,"path_ids":41,"path_titles":42,"path":46},[34,35,30],[43,44,45],"Application Scenarios","Film and Broadcast","Advertising and MV","Application Scenarios \u002F Film and Broadcast \u002F Advertising and MV",{"id":31,"path_ids":48,"path_titles":49,"path":52},[37,38,31],[50,51,28],"Technology and Form","Core Technologies","Technology and Form \u002F Core Technologies \u002F Virtual Production","Application Scenarios \u002F Film and Broadcast \u002F Advertising and MV；Technology and Form \u002F Core Technologies \u002F Virtual Production","2026-08-05 18:12:59"]